Managing online reputation is important for companies in every industry. However, it is especially important in the retail field when all it takes is a coupon or a newer, trendier product to lure customers away that you have worked so hard to secure.
A single negative comment about your company online can undo all the hard work you have performed to build its image. This can happen so quickly that you don’t even know about it, let alone have a chance to respond. Many shoppers use review sites, social media, and online directories every day. They tend to trust what they read there even more than a recommendation from friends or family. Being aware of these sites and monitoring them frequently is essential to reputation management. It a competitive industry, you can’t take any chances with your reputation.