The most important assets you have as a healthcare provider are trust and reputation. Unfortunately, many physicians fail to realize the importance of their online reputation. One benefit of the Internet is that it has allowed people to quickly obtain information about you and your practice. On the downside, the Internet provides an easy outlet for people to leave negative reviews and post fraudulent information. Managing your online reputation as a physician is essential because people rely more on online reviews to help them decide about a provider or practice than they ever have in the past. In many cases, online reviews have a bigger impact than a referral from their primary care physician.